Operations · 07
Weekly Workflow
Plan, brief, draft, check, approve, publish, learn — in that order, every week.
Workflow steps
- Plan
- Brief
- Draft
- Rights / fact check
- Founder review
- Approve
- Schedule
- Publish
- Monitor
- Report
Content brief fields
- Campaign
- Audience
- Funnel stage
- Content pillar
- Single message
- Emotional job
- Proof source
- Format
- Visual direction
- One CTA
- Founder approval required?
- Asset licence recorded?
- Success measure
Weekly checklist
- Check calendar and approval status.
- Confirm asset rights.
- Draft next week's content.
- Batch founder questions.
- Publish and monitor.
- Log high-intent DMs.
- Record audience questions and objections.
- Update learning.
Tools
| Tool | Use |
|---|---|
| Google Sheets | Calendar, briefs, Asset Register, DM Lead Log, reporting, Decision Register. |
| Google Drive | Assets, drafts, approvals, licences, captions, final files. |
| Instagram / approved scheduler | Publishing. |
Working files
Google Sheets · Content calendar
Calendar and briefs.
Link supplied by founder
Google Sheets · DM Lead Log
High-intent DM logging.
Link supplied by founder
Google Sheets · Asset Register
Source, licence, rights, and sensitive-context review.
Link supplied by founder
Google Sheets · Reporting sheet
Weekly reporting and learning log.
Link supplied by founder