Operations · 01
How to Use This Hub
Your job is not to make The Meeting Tree louder. Your job is to make it clearer, more recognisable, more trustworthy, and more useful to the right traveller.
Notice
This is an operational view of the Master Brand Strategy & Communications Plan. The master plan is the strategic source of truth. If guidance is missing, unconfirmed, or unclear, pause and ask the founder.
Active channel
Instagram is the only active communications channel in the current operating phase.
Current priorities
| Priority | What this means for content | Status |
|---|---|---|
| Día de Muertos 2026 | Confirmed cultural group journey. | Confirmed internal fact |
| Master-brand awareness | Master-brand awareness. | Confirmed internal fact |
| Future 2027 pipeline development | Future research signals only; do not announce unconfirmed 2027 offers. | To validate |
| Private Journey Design acquisition | Founder approval is required for all price or scope content in this area. | Confirmed internal fact |
Evidence labels you will see
| Status | Public use rule |
|---|---|
| Confirmed internal fact | May be used internally; public use requires context and founder approval |
| Current public benchmark | Internal benchmarking only unless rechecked and approved for public comparison |
| Externally evidence-supported signal | Directional context only; not proof of Meeting Tree demand |
| Working hypothesis | Internal planning only |
| To validate | Do not claim publicly |
| Research required | Assign an owner and deadline |