Operations · 02
Who We Speak To
Write for these profiles. They are working profiles: describe what is known, never invent audience detail.
Primary · Thoughtful Pair / Circle of Friends
Working hypothesis- What they need
- Cultural context. · Strong journey point of view. · Meaningful shared time. · Food, craft, architecture, and human connection. · Good pace. · Confidence in logistics.
- Proof to include
- Why the destination or season matters. · Itinerary arc. · Specific moments. · Partner credibility. · Small-group rationale. · Practical clarity.
- CTA focus
- Awareness and consideration CTAs; one CTA per item.
- Avoid
- Rushed checklists · Crowded formulaic tours · Generic destination content · Spectacle · Status language
Secondary · Intentional Group Organiser
Working hypothesis- What they need
- Shared travel without logistical chaos. · Visible planning process. · Coherence and pace. · Clarity on what The Meeting Tree handles.
- Proof to include
- Planning process. · Group-fit questions. · Scope of what The Meeting Tree handles. · Pace and concierge support. · Permissioned referral / client proof.
- CTA focus
- Consideration and conversion CTAs; discovery conversation.
- Avoid
- Managing every decision themselves · Logistical chaos · Ambiguous scope
Tertiary · Connected Family / Multigenerational Traveller
Research required- What they need
- Not yet researched — family-specific service evidence required.
- Proof to include
- Founder-approved family-specific claims only.
- CTA focus
- No paid targeting before research is complete.
- Avoid
- Unapproved family or accessibility claims.