Operations · 10
Measurement & Reporting
A lower-reach post with a qualified enquiry can be more valuable than high reach from an irrelevant audience.
What we measure
- Relevant reach
- Profile visits
- Saves
- Shares
- Story responses
- High-intent DMs
- Qualified enquiries
- Deposit conversations
- Deposits
- Lead quality / qualitative lead fit
Weekly reporting questions
- What did we publish, and against which campaign and pillar?
- Which items produced saves, shares, and Story responses?
- Which high-intent DMs arrived, and were they logged and handed off?
- Which qualified enquiries and deposit conversations resulted?
- Which audience questions and objections were recorded this week?
- What did we learn, and what should change in the message, proof, asset, hook, or CTA?