Operations · 06
Cadence & Mix
Do not increase volume merely because reach is low. Improve the message, proof, visual asset, hook, and CTA first.
Weekly cadence
- 2 Reels per week.
- 1 Carousel per week.
- 1 static post per week.
- 3 Story frames on 3 days per week.
90-day mix
| Focus area | Share |
|---|---|
| Día de Muertos 2026 | 50% |
| Master-brand awareness | 30% |
| Founder / process / partner proof | 15% |
| Future-oriented signals | 5% |