Part VI · Pricing
Pricing Hypotheses
Comparables are directional. They help establish a market range and identify what must be differentiated. They do not replace bottom-up costing, supplier quotes, customer interviews, conversion data, or legal review.
Working ranges
| Offer | Working range | Evidence position | Status |
|---|---|---|---|
| Private Journey Design | USD 5,000–6,000 pp | Plausible against public premium multi-day Mexico examples; validate own inclusions and margin | Working hypothesis |
| Themed Group Journey | USD 5,000–6,000 pp | Día de Muertos USD 5,865 sits in middle-to-premium range of public Oaxaca comparables; validate own margin and demand | Working hypothesis |
| Seasonal Retreat | USD 3,500–5,000 pp | Compatible with visible premium Mexico wellness range; product viability not yet established | Working hypothesis |
Evidence discipline
Public comparables do not establish
Public comparables do not establish:
- Meeting Tree buyer demand;
- willingness to pay;
- profitability;
- brand authority;
- acquisition cost;
- partner readiness;
- or safety / legal viability.
Each of those requires Meeting Tree-specific evidence before it becomes a confirmed strategic decision.