Part VIII · Content
Content System
Instagram is the only active communications channel in the current operating phase.
Content pillars
| # | Pillar | Detail |
|---|---|---|
| 01 | Place with context | Why a place, ritual, meal, craft, building, or season matters. |
| 02 | Journey as a designed arc | Show coherence across place, pace, transfers, meals, encounters, and rest. |
| 03 | People, partners, and hosts | Credit knowledge and relationships. |
| 04 | The Meeting Tree way | Explain gathering with meaning, ease, care, and cultural curiosity. |
| 05 | Practical confidence | Answer fit, pace, group size, terms, inclusions, and process questions. |
| 06 | Invitation and conversion | One clear, credible next action. |
Cadence
- 2 Reels per week.
- 1 Carousel per week.
- 1 static post per week.
- 3 Story frames on 3 days per week.
Rule
Do not increase volume merely because reach is low. Improve the message, proof, visual asset, hook, and CTA first.
90-day content mix
| Focus area | Share |
|---|---|
| Día de Muertos 2026 | 50% |
| Master-brand awareness | 30% |
| Founder / process / partner proof | 15% |
| Future-oriented signals | 5% |
One-message rule
Non-negotiable
One content item has one principal job. Do not combine education, booking, founder story, and full itinerary in a single post.