Part IX · Campaigns
Campaign Templates
Seven templates cover every publishable job. Template 4 is the only exploratory route; Template 5 is reserved for confirmed offers.
Template 0 · Master-brand awareness
Awareness- Rule
- Always-on and not tied to one trip.
- Pillars
- Place with context · The Meeting Tree way
- CTA stage
- Awareness
Template 1 · Place and cultural context
Awareness / Recognition- Rule
- Context before consumption; credit sources and partners.
- Pillars
- Place with context · People, partners, and hosts
- CTA stage
- Awareness
Template 2 · Journey reveal
Consideration- Rule
- Show the designed arc, not a list of sights.
- Pillars
- Journey as a designed arc
- CTA stage
- Consideration
Template 3 · Trust and proof
Trust- Rule
- Every aspirational claim carries a concrete proof.
- Pillars
- People, partners, and hosts · Practical confidence
- CTA stage
- Consideration
Template 4 · First list / concept validation
Exploration- Rule
- Only for genuinely exploratory offers. State what is known, unknown, non-binding, and when the next update will occur.
- Pillars
- Place with context · The Meeting Tree way
- CTA stage
- Awareness
Template 5 · Booking / deposit opening
Conversion- Rule
- Confirmed offers only, with a direct booking / deposit route. Día de Muertos uses direct enquiry / booking / deposit messaging because it is confirmed.
- Pillars
- Practical confidence · Invitation and conversion
- CTA stage
- Conversion
Template 6 · Reflection and advocacy
Advocacy- Rule
- Permissioned reflection and referral invitation only.
- Pillars
- The Meeting Tree way · Meaningful shared travel
- CTA stage
- Awareness